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How to become more of a leader in your managerial role
Richard Branson once said, “If you take care of your employees, they will take care of the clients.” We couldn’t agree more. This has nothing to do with whether the customer is right or not; this has everything to do with how supported, valued and led your employees feel at your place of work. And honestly, this spans across all industries. But since we are the retail experts, we will dive into our comfort zone a little.
First off, nearly every aspect of the customer experience in a brick-and-mortar establishment can be controlled by the employees. Whether it is the quality of the displays, the positioning of the materials or the simple welcome they get when they walk in, an employee has their hand in making the experience special. Next, it is your team that connects, engages, learns, supports, guides and ultimately sells the customer on the experience or products you are providing. A big task for a minimum wage millennial, wouldn’t you agree?
The problem is, MOST managers just annoy their staff. They are super critical, do not provide clear direction and run around shouting on their people then leaving. It makes their employees feel undervalued, confused and most of all, extremely frustrated. This is where the “I hate my manager” comment comes from. Do you want to be a leader or a manager? Leaders lift people up, guide them, take credit for nothing and focus on growing their teams. Managers….don’t. By the way, both types of people should ALWAYS hold their teams accountable, the difference is the WAY in which they do it.
So, the question is, how are you as a LEADER inspiring your team to care enough about the company or their job to perform their tasks at the highest level of excellence to ensure your customers are not just happy, but loyal? Well, lucky for you, we have some pointers.
Skills You Need as a Manager
How are you being fed professionally? Are you reading books? Going to workshops or trade shows? Do you have a peer-to-peer network? If you are not focusing formally on your professional development and just “learning on the job,” than you are destined to either fail or take a very, very long time to get to where you want to be.
A great manager develops their skills by years of study and practice, NOT just years of practice. Think about a surgeon who never went to medical school but just started performing surgeries on people. He may learn a thing or two along the way, but wouldn’t the whole experience been a lot smoother (and a lot safer) if he had just read through some of the best practices BEFORE going into surgery? Well guess what, the same applies to your abilities as a retail manager (or any career for that matter). We have developed a few crucial areas in each of our training programs that emphasize the following:
What You Can do for Your Employees
Training Your Employees
We brushed over this topic kind of fast but it is not as simple as getting people together in a room and watching a TED talk or a Nick Saban video on motivation and teamwork (which we love by the way). Employee training needs to be thoughtful, intentional and structured. After the training is done, there must be a clear outcome with deliverables. We have a powerful saying that comes up often when working with our clients. You may have heard it before…
Business Owner: “What if I spend all this time, money and energy training my employees only for them to leave in a couple months for another opportunity?”
The Friedman Group: “That might happen, but what if you don’t train them and they stay?”
Let us give you a little insight. You invest in your people and they will invest in you. That investment can be done in a variety of ways, but we believe that properly training, coaching and leading your team is an excellent and necessary start. Do not waste any more time with “On the Job” training. Put something formal in place and stick to it. Everything else is a massive waste of time and honestly, your customers will NOT wait. A poor experience can last a lifetime, and you will NEVER have enough customers coming through the door to accept a poor experience, EVER.
FriedmanU.com has consolidated over 40 years of recognized experts in retail sales and management training. We develop original processes by combining our proprietary techniques with best practices from companies all over the world. Our materials are delivered through the most current channels including a content rich public and customized Learning Management System (or eLearning).
Sign up for our free webinar or request a demo to see how we can change you view on training and development.09/09/2020