×

The “U” in FriedmanU is all about YOU

We’re on a mission to bring exceptional content that drives tangible results, through a platform that is easy to navigate and track and to be part of a community of like-minded professionals and businesses that can help each other grow.

Our Company History

What we believe

EVERYONE should be trained on how YOU expect them to operate at YOUR store.

Proper training requires a “Minimum level of competence” which can only be achieved if everyone starts from the same point, on the same materials.

On the job or shadow shift training is NOT effective, creates zero consistency and
incorrectly transfers the burden of responsibility to fellow employees.

Training SHOULD BE:

Easy to deliver.

Cost effective.

Repeatable and scalable.

You Will Learn
From the Best

You don’t meet Harry Friedman, you encounter him! That’s what one retailer said anyway, and we couldn’t agree more. In 1980, sales trainers were a dime a dozen, but Harry was the first to question all the typical approaches to selling. He went on to become an international retail authority, consultant, bestselling author, and the most heavily attended speaker on retail selling and sales management in the world.

MEET THE LEADERSHIP TEAM

JUSTIN KURN
DIRECTOR OF SALES
AND OPERATIONS

Justin has held leadership and training roles in a number of retail concepts for the past 15 years, starting with his family owned business in San Diego
that was one of The Friedman Group’s original clients. Over the last 5 years, his focus has been on creating the best user experience possible for
FriedmanU.com, giving businesses and individuals the tools they need to scale their training and properly develop their employees.

ARTURO GOLDBERG
CHIEF TECHNOLOGY OFFICER

Arturo co-founded The Friedman Group in Mexico and Latin America 15 years ago, and is the brainchild behind the development of FriedmanU.com ins the US. As the Chief Technology Offiicer, he oversees a team of programmers responsible for the development and implementation of LMS / CMS solutions.

ALEJANDRO GOLDBERG
CEO OF THE FRIEDMAN GROUP

Alejandro is co-founder of Friedmanu and CEO, from the United States to Argentina, overseeing operations in six offices. Alejandro is passionate about Retail and Sales and  has over 15 years of experience working hand in hand with the most important retailers in the region, helping them develop their training and motivation strategy for their staff. Alejandro is always looking for creative ways to encourage retail staff to become better at creating outstanding experiences for shoppers.

SARAH HERNÁNDEZ
SENIOR PROGRAMMER

As the Senior Programmer, Sarah works directly with our clients to help develop their perfect LMS system with their unique functionality, branding elements, and visual requirements. She has extensive knowledge in HTML & CSS coding as well as advanced understanding of LMS.

DONNA HOFFMAN
VP OF BUSINESS DEVELOPMENT

Donna started working for TFG over 25 years ago as a Writing and Production assistant at Friedman Group USA. As VP of Business Development, she has helped countless clients identify their unique training requirements and implement programs that are best suited to their needs. From single store, small businesses to international Fortune 500 organizations, Donna enjoys partnering with our clients’ teams to ensure they get exactly what they need to take their sales and management teams to the next level.

LOCATION

FriedmanU is Headquartered in San Diego, CA. If you are ever in town, reach out and we would love to take you out for a cup of coffee on the coast and discuss your business and see how we can continue to support.

CONTACT US